W7 is a brand I’ve seen several times in Next but have never actually tried anything from before. A few weeks ago I was lucky enough to be sent a few items from the brand to test out, and I’m glad I was because despite its super cheap price tag, there are some really good products on offer, and I’ll definitely be taking a longer look at the W7 stand when I’m in Next.
In The Buff: Lightly Toasted Natural Nudes Eyeshadow Palette*
This palette is the item I was most excited to try, as I immediately recognised it as being a dupe for the Urban Decay Naked 1 Palette, but for less than a third of the price (RRP £9.99). The palette comes packaged in a tin with a clickable lid – first thumbs up from me here for being easy to clean and great for travelling.
There are twelve beautiful and thoroughly wearable eyeshadows inside, ranging from champagne highlight colours, through bronzes and browns to matte black and grey shades at the end. There is a nice mixture of light and dark shades, plus mattes and shimmers. The kit also comes with a double-ended sponge applicator / brush.
The eyeshadows themselves are buttery soft, apply without creasing or fallout and blend really nicely with each other. With a spot of primer on underneath, they last all day as well. When there are dupes as good as this, I would not personally spend almost four times as much on the Urban Decay Naked Palette, as I really don’t think you can tell the difference between the two (I already have the Urban Decay one).
The Zoom Mascara retails for £4.99. First up, the wand – it’s a chunky plastic wand, which I personally prefer to a bristle wand because I find plastic wands are less likely to make my lashes look clumpy. This mascara is a nice texture – not too runny or thick and it works well at adding natural looking volume to the lashes. It’s very buildable as well. If I were to pick a downside to this mascara, it would be that it doesn’t add much length and it’s also a little tricky to remove at the end of the day (hello panda eyes!).
Candy Blush, Orion*
The Candy Blush comes in quite a large pot with a decent mirror inside the lid. I have mixed feelings about the packaging…I love the size because it’s big enough to swirl a large blush brush in it and get a good covering of product, but I do think it looks a bit cheap looking. The colour I have is Orion, which I would describe as a dark rose colour. It’s got great pigmentation and is lovely for giving that much-coveted natural rosy glow to the cheeks. This retails for £4.99.
Full Time Lip Colour, Soft Touch*
The Full Time Lip Colour is a double-ended lip stain and clear gloss. Both ends have doe-foot applicators. The lip stain is almost creamy in consistency and applies nicely without being too sticky. The colour I have is Soft Touch which is a nude-pink shade – very wearable. The gloss to apply on top is also of a nice consistency and leaves a lovely glossy finish to the lips. The colour lasted on me a good four hours, which I think is a pretty good result. The Full Time Lip Colour retails for £4.95.
Have you tried anything from W7 before and what are your favourite products?